Published: 15.05.2019, 14:17
1 min read
A suggestive betting ad from William Hill used to circulate on Tinder dating app. It was later removed for allegedly linking to sexual success.
The ad read as follows:
An ad on Tinder from William Hill was banned for suggesting that gambling leads to sexual success.
The ban came crashing down after a user complaint. Regulation-savvy Tinder user has claimed that William Hill broke advertising rules. Tinder ads most often emulate the infamous Tinder chats. This indicates that the user that registers would enter into a relationship with William Hill.
The betting firm has acknowledged that such an ad could imply various things. However, they claim that associating gambling and sexual success wasn’t their intent.
The Advertising Standards Agency (ASA) has ruled that the ad must not reappear. The agency sees the ad as a claim that gamblers are more likely to develop a sexual relationship.
ASA has banned multiple betting ads recently. The reasons ranged from suggesting higher social status from gambling, as well as potential appeal to children from a Monopoly betting ad.
