Published: 28.01.2021, 12:49
5 min read
Stronger together. While most popular YouTube casino accounts and Twitch slot streaming channels are one-person initiatives or are organized by groups of friends, we are seeing more and more family-friendly couple streamers taking up top positions on the platforms.
One such channel is Lady Luck HQ. The channel has grown a lot in just two years. Most of its success can be attributed to its charismatic host, Francine Maric (aka Lady Luck). Her charismatic and larger-than-life personality has endeared her to casino streaming fans all over the world.
Read this article to find out everything you need to know about Lady Luck HQ, the secrets of their success, and how they make their money.
Who Owns the Lady Luck HQ YouTube Channel?
The Lady Luck HQ YouTube channel is owned and run by Francine and Miran Maric, a married couple that lives and works in the Atlanta Metropolitan Area. Atlanta is the capital and largest city of the state of Georgia, which is located in the South of the United States and borders Tennessee, North Carolina, South Carolina, Florida, and Alabama.
The Lady Luck HQ channel has a family-friendly vibe, which makes the content appropriate for a wide audience, including middle-aged people and the elderly.
Although the couple leads a private life, some of their personal information is public knowledge since they have a massive social media presence. So let’s get to know the people behind this amazing channel!
Personal life of Lady Luck HQ
The channel is owned by Francine and Miran Maric. Francine is the titular Lady Luck, as well as the host and face of the channel. In an interview with Forbes, Miran confirmed that Francine puts in 5-10 hours a week to generate high-quality content for the channel.
Miran often contributes to the couple’s content production by shooting and editing the videos for YouTube upload. The editing process is likely to take Miran at least as much time as it takes Francine to play the games.
Source: mrandmrsmaric.com
The couple met in 2012 while working for the Fiat Chrysler automotive company. Three years later, on Valentine’s day in 2015, Francine and Miran got married.
What is Lady Life HQ’s main job?
Currently, outside of her slot streaming activities, Francine works as a marketing sales director at Gubagoo, a software company in Atlanta.
Source: LinkedIn
Her husband, Miran, is the Chief Marketing Officer at Asbury automotive group.
Source: LinkedIn
The couple’s experience with web promotion and online marketing no doubt contributed to their popularity.
Despite the fact that both of them have highly-demanding jobs, they still manage to find the time to travel to casinos in Florida and Vegas, as well as to document their experience with High Limit slot machines.
And thus came the idea to start a YouTube channel for their video content.
Lady Luck HQ History
The Lady Luck HQ channel was created on February 26, 2018. They uploaded their first video on the very same day.
Lady Luck HQ’s First YouTube Video & Channel Name Origin
The channel’s first video features a jubilant Francine, waving her hands in the air in front of a slot machine.
Halfway into the video, the camera’s operator (probably Miran) refers to Francine as ‘Lady Luck herself’. This is where the channel’s name stems from.
The 30-second clip was shot with some sort of handheld video capture device. Based on the quality and the way the shot is framed, it looks like it was shot on a smartphone. At the time this article was written, the video had 14,000 views and 144 likes.
Lady Luck HQ’s Video With The Most Views
The channel’s rise to fame started when their video entitled ‘MASSIVE $18,000 HAND PAY JACKPOT’ went viral.
Francine was playing on the Rio Dreams Konami machine at Wynn, Las Vegas when she hit what the couple called the biggest hand pay jackpot in YouTube history.
Currently, the video has amassed 7 million views. It was uploaded on March 27, 2018.
Lady Luck HQ Channel Statistics
Bob Casino’s experts have managed to get an inside scoop of the analytics figures of Lady Luck HQ.
Lady Luck HQ User Demographics
As of March 2024, the Lady Luck HQ channel had a stable following of 460,000 subscribers. Most of the channel’s viewers live in the United States, followed by the Commonwealth countries.
As far as demographics go, their most active viewers are males between 18 and 35 years old.
This falls in line with what we find from most other channels.
Lady Luck HQ Channel Views & Earnings
In November alone, the channel gathered 3,700,000 views and an overall watch time of over 474,000 hours.
Source: Lady Luck HQ YouTube Channel
Overall, the channel has 110,951,956 views.
The average video view count is an impressive 105,970, which is about twice as many as MGSlots 21, a channel we recently covered on Bob Casino.
The couple’s estimated income from a live video is $3,470.
Similarly, the potential earning for the channel’s partners ranges between $11.59K – $35.88K.
Source: Noxinfluencer
Lady Luck HQ Net Worth
Like most gambling influencers, the couple keeps their combined and individual net worth private, and we obviously don’t have any figures on their day job salaries and employment bonuses.
However, we can estimate the YouTube channel’s net worth, as well as their earnings from a combination of their streaming revenue and merch sales.
Source: Statsmash
Lady Luck HQ’s Worth on YouTube
According to official YouTube analytics, Lady Luck HQ earned $38,700 in November 2020, with a playback-based CPM of $18.56.
From these figures, we could estimate that the channel earned around $200,000 annually (2020), which roughly corresponded with Statsmash estimates.
Lady Luck HQ Merch Earnings
The Lady Luck HQ channel has a TeeSpring merch store where fans can buy mugs, t-shirts, and clothing accessories. The price of their merch ranges from $13 for a simple coffee mug to $38 for a hoodie.
Source: Lady Luck HQ/TeeSpring
Lady Luck HQ on Social Media
Being media-savvy and marketing-oriented, Lady Luck HQ is also very active on social media. Apart from YouTube, the channel also has accounts on Facebook, Instagram, as well as TikTok.
Lady Luck HQ Facebook Account
The Lady Luck HQ Facebook page contains duplicates of most of the couple’s video content. As of February 2022, the fan page had over 175,000 followers and 11,000 likes.
Source: Facebook
Lady Luck HQ on Instagram
Fans of slot streaming can also follow Lady Luck HQ’s activities on Instagram.
Francine Maric runs the official @ladyluckhq Instagram account. At the moment, the account has over 32,400 followers and her posts regularly get thousands of likes on posts.
Source: Instagram
Lady Luck HQ on TikTok
Lady Luck HQ is one of the few gambling streamers to have an active TikTok account. And that isn’t surprising. Francine’s playful vibe is perfect for TikTok, and she caters to her audience with fun and engaging content. If you’re a fan and use TikTok, you can follow her @ladyluckhq.
So far, the profile has over 63.2K followers and 1.1M likes.
Source: TikTok
If you are a fan of slot machines and you love this fun couple, be sure to follow them on their socials for more content!
This article was updated on February 23, 2022.
Frequently Asked Questions About Lady Luck HQ
F.A.Q
Who owns Lady Luck HQ?
The Lady Luck HQ YouTube channel belongs to Miran and Francine Marcin, a married couple from Atlanta, Georgia.
What is Lady Luck HQ’s real name?
The name of the host and co-owner of the channel is Francine Marcin. The name of the operator and editor is Miran Marcin.
What does Lady Luck HQ do for a living?
The Couple has full-time highly demanding jobs. Francine works as marketing sales director at Gubagoo, a software company in Atlanta. Her husband, Miran, is the Chief Marketing Officer at Asbury automotive group.
What Social Media Does Lady Luck HQ Use?
Lady Luck HQ has eponymous accounts on Facebook, Instagram, and TikTok.
What Slots Does Lady Luck HQ Play?
Lady Luck HQ’s channel plays High Limit Slots in land-based casinos all over the United States, predominantly in Las Vegas, Nevada and Miami, Florida.
What Is Lady Luck HQ’s Net Worth?
The YouTube channel’s estimated income is around $200,000 per year. They also generate income from merch sales on TeeSpring.
Is Lady Luck HQ popular?
According to data on Lady Luck’s Instagram bio, the channel has the most views on YouTube among all slot channels run by women.
Can I donate to Lady Luck HQ?
No, unlike most gambling streamers, Lady Luck HQ does not accept donations.
Does Lady Luck HQ have a TikTok account?
Yes, Lady Luck HQ’s official TikTok account @ladyluckhq. As of February 2022, the profile has gathered over 63.2K followers and 1.1M likes.
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