Published: 07.02.2019, 10:11
2 min read
Online bookmaker Parimatch announced that Conor McGregor signed a personal endorsement deal for two years to become their new representative.
Parimatch are updating their brand identity in partnership with such creative partners like BANDA and Digital Choo. This comes along as the site will be migrated to a new betting platform.
The collaboration of Parimatch and McGregor will keep their course of advertising towards consumers from the Commonwealth of Independent States region and Cyprus.
Sergey Portnov, Parimatch CEO, noted that McGregor is a bold global icon that transcends sport, that is why he is an ideal representative for Parimatch. MacGregor himself commented that there is a spirit of fighting in Parimatch.
Check out what McGregor himself has to say about the deal:
Parimatch and UFC
Last summer, Parimatch signed a deal and became the official betting partner of the UFC mixed martial arts league for Europe, Middle East, and Africa. Their first appearance as a partner took place at Olympic Stadium in Moscow in September 2018. With the audience of over 22,000 people, it was the fifth largest event in UFC history.
Last December, Portnov signed the advertising deal with UFC for four years, commenting that he is a fan of mixed martial arts. He also said that the average UFC bettor placed larger wagers than other sports bettors.
Parimatch is the sixth in the bookmaker website traffic list of 2018 and has an online sports betting license in Russia. At the end of the previous year, the company also recruited Basta, famous Russian rapper as its ambassador.
