Published: 02.06.2020, 17:04
3 min read
Playtech and Playson, two big players in the world of software and iGaming, have created a global partnership.
The collaboration between the two industry giants is promising to be a long-term productive alliance. For the companies, it will be likely be a huge success, while for the players, it means that a lot of exciting products are yet to come.
For the devoted fans of such Playson games as Solar Temple, Pearl Beauty, Funky Fruits, Book of Gold, and other great titles, there is one more great surprise.All the most beloved titles of slots developed by Playson will go through an integration process via Playtech’s Open Platform and become available to Playtech’s global network. The content distribution contract allows the supplier to keep its marketing tools, jackpots, tournaments, daily prizes, and free spin rewards. All these features have proven to be effective in retaining users and building a solid customer base.
Playtech’s Story
Playtech is a tech company that has existed since 1999. It was created in Tartu, Estonia by a team of entrepreneurs from the gambling, IT, and media spheres. In 2001, the company received its first casino license. And, in 2004, Playtech founded its iPoker network, which integrates into partner casinos. It is one of the biggest online poker networks in the world. Since then, Playtech has been growing its network, accomplishing one milestone after another every year.
About Playson
Playson is a leading game provider that supplies content in over 17 regulated markets. It offers a wide variety of slots and table games. Since the company’s creating in 2012, it has proven to be a provider of high-quality iGaming products. It now collaborates with an impressive number of well-known international aggregators and operators. It currently employs over 250 employees worldwide.
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The company’s operation has certifications in such European countries as Sweden, the UK, Romania, Malta, Italy, and Spain. Besides, Playson keeps expanding its influence by partnering with selected companies in the industry.
A Mutually Fruitful Collaboration
The alliance of Playtech and Playson is a valuable deal for both sides. For Playson, it is a chance to expand its reach to players around the world. It is also an excellent opportunity for showing the full potential of the brand’s portfolio.
The CEO at Playson, Aleksander Ivshin, shared his thoughts on the new cooperation. He stated that the team of Playson highly appreciates the collaboration with Playtech, as it is one of the biggest software development firms in the industry. Ivshin admitted that the deal would be opening a lot of exciting opportunities for Playson in the long-term, as Playtech operates in all the key markets.
From Playtech’s side, the company’s Director of Casino, James Frendo, is equally delighted. He shared his excitement about the new alliance, mentioning that Playson is a globally renowned operator. He noted that Playson’s impressive catalog of games is a precious addition to POP. Frendo concluded by saying that the collaboration with Playson will be helpful in achieving Playtech’s primary goal of providing the best possible experience to its users.
